The Fridge entertainment company is founded in Dubai by South African entrepreneur Shelley Frost.

The event offers a platform for emerging and established Saudi and regional artists to showcase their work. Recently the company curated a cultural program for Diriyah Nights as part of Diriyah Season, running until Feb. The designer launched her celebrity approved label following jobs with some of the most renowned footwear designers in the world, including Christian Louboutin, and Rupert Sanderson.ĭUBAI: In line with Saudi Arabia’s Vision 2030, The Fridge entertainment company - founded in Dubai by South African entrepreneur Shelley Frost - is creating an engaging display of performances for music and culture fans and shining a spotlight on the Kingdom’s artists. There she took design courses at the renowned Central Saint Martins arts college. She studied at the Istituto Marangoni in Paris, where she discovered her talent for shoe designing, and was encouraged to move to London to specialize her focus. The younger sister of Lebanese fashion influencer Karen, Wazen has always been passionate about sketching and designing.

Her strappy sandals, leather boots, PVC pumps, and tulle-ruffle slingbacks have been spotted on a broad variety of celebrities. Currently one of the most in-demand footwear designers, launched her namesake label in Beirut in 2013 and has since gone on to grab the attention of world-famous superstars with a client list including US models Kylie Jenner and Hailey Bieber, American singer and actress Jennifer Lopez, and US media personality Addison Rae.

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